Are you tired of going after people to get gigs for your group?
If you are like me, you love playing gigs and are not so fond of chasing people to book your performances. Whether you are new to the music business or are a professional musician with years of experience in the industry, it can be exhausting and, at times, frustrating, trying to book your performances going to each restaurant, cafe or even professional venue and openly asking managers if they can give you a gig.
Over the last few years, I have been asking myself whether there is a better way to market your live performances with your band and even enjoy a lot of people at your live events.
So, let me ask you a question: “What if you could get people to ask you if you could play for them?”
That’s right. Instead of chasing people, you can attract them to your world and even make them feel lucky to have your band play for them.
How do you do that?
Easy…
Facebook!
Here’s what you can start doing immediately. Each time you see a bar, a restaurant or whatever venue you’d like to play at, you can either take note of its name and address or even go inside and ask for a business card. Then, go to your computer and find them on facebook. These days all businesses have a facebook account.
They even ask you to join them in all their advertisements! Did you see that?
Now, you can just ask for friendship or send a message saying: “Hello, I came across your lovely bar (restaurant, theater etc…) and I would be delighted to add you as a friend in my profile. Have a great day, your name.”
Did you notice that I did not say anything like: “Hi, I was wondering if you are looking for musicians…”?
This method is called “Attraction Marketing”. You simply communicate with your potential customers just letting them know about you, your profile and, of course, your value. Only people who find you “attractive” will make contact with you and will be very delighted to have you perform in their premises.
So how’s that as a plan for your coming years. Just go ahead and start looking for venues, festivals and any other opportunity you believe might be an brilliant medium to give you and your band the exposure you deserve.
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